Sugar Jets Cereal (1954)

 

Sugar Jets Cereal! More sugar than your body needs in easy bite-sized bits.

Sugar Jets cereal was introduced in 1953, but here is a 1954 box. Its mascot for years was Major Jet. I have collected a bunch of ads, premiums, and comic strips about this cereal since I loved the "space age" design. So here is my collection so far.

I do have to recommend this 1958 Sugar Jets commercial for its space age appeal and the commercial for the Lindberg Space Station model you could send away for.

Sugar Jets - Your Breakfast for Tomorrow (1958 Commercial)

https://youtu.be/MHGhW4hPXcs?si=P6-8-Bb2ulcJzScQ

Back of the cereal box:

Some advertisements of the time

A giveaway premium: Major Jet's Rocket-Glider

Major Jet's Magic Googles

Next is Major's Jet's Magic Paint Set. I had blogged about these cereal premiums back in 2013.

"Yes, the universe of tomorrow may seem as small as the world of today!"

Finally here is some of the advertisements/comic strips that used to appear in the Sunday comics.

Thank goodness for Major Jet and his Jet Helicopter!

The Eager Beaver Space Book (1962)

 

As I keep digging in my collection I have found Space Beavers! This was a promotional comic book from Cities Service gasoline. It probably was a give-away with purchase. It reflects the early 60s where the Mercury launches had taken place and we were looking ahead to the future. The whole premise is a beaver who is invited to go on one of the early space voyages. The twist is that his son falls asleep during discussions about space facts and dreams of a moon trip. It is campy and strange in the best way and I am sure unfamiliar to most of you. Just the kind of thing I love to find and share.

The Eager Beaver Space Book. (Promotional comic from Cities Service Gasoline.) (32 P.) 1962. 

Outer Space (1953)

 

An oldie from 15 years ago (The last time I blogged about this one). I found my copy of this and was able to add a lot more scans of this early space treasure.  Outer Space was evidently a give-away comic book at Atlantic Richfield gas stations. For those of you who did not know, often in the 1950s and 1960s when you got a tank of gas there were promotional giveaways. They could be comics, books, dishes, antennae balls...etc.

This is a treasury of early space flight illustrations and I assume few have seen this. So I have tried to scan as much of the comic as I could. A lot of it seems to have been "borrowed" or influenced by the March 22, 1952 Collier's issue.

Atlantic Richfield. Outer Space. New York: Vital Publications. (15 p.) 1953.

Can you imagine? A rocket could cost more than 4 million dollars! And be more than 300 ft high.